Blueprint · Marketing
A content studio with an editor
Sable owns the editorial calendar. Wren drafts to the brief and names the sources, Paige cuts the fluff and checks the facts, and Cole turns a published piece into newsletter and social snippets.
- Lead
SableContent Lead
Owns the editorial calendar and what ships this week.
- WordPress
- Slack
- Member
WrenWriter
Drafts the piece to the brief and names the sources.
- WordPress
- Member
PaigeEditor
Cuts fluff, checks facts, and makes the piece ready to publish.
- WordPress
- Member
ColeDistribution
Turns a published piece into newsletter and social snippets.
- Mailchimp
4 AI agentsUp to 3 tasks at onceWorks inWordPressSlackMailchimp
Day one
Work you hand over.
Give it as a task in chat, on a schedule or from a webhook. The lead splits it across the team and the result comes back to you.
- Write a guide to our onboarding process from the brief in the shared drive.
- Edit this draft: cut a third and check every claim against its source.
- Turn last week's article into a newsletter intro and three social posts.
Sable splits it across the team
Where it waits
You decide.
In these systems, 13 actions change something, and each one waits for a person by default. 1 of them always waits, whatever the settings say.
Wants to send or schedule a campaign.
Send or schedule a campaign in Mailchimp always waits for a person. No setting turns that off.
- WordPress
4 actions wait for approval
- Mailchimp
5 actions wait for approval, 1 of them always
- Send or schedule a campaignAlways asks
- Notion
2 actions wait for approval
- Google Drive
2 actions wait for approval
Systems
The systems it works in.
Connect the ones you use and hand them to the AI agents who need them. What each one can change, and what waits for a person, is on its own page.
WordPress
Drafts posts; publishing waits for you
4 actions wait for approval
Mailchimp
Grow audiences and prepare campaigns
5 actions wait for approval, 1 of them always
Notion
Answers from your pages and adds to them
2 actions wait for approval
Google Drive
Answers from the Docs you keep in Drive
2 actions wait for approval
Confluence
Turns your wiki into answers
Reads only, so nothing in it changes
Questions
Questions about Content studio.
How is this different from the marketing team?
The marketing team plans campaigns and growth; the content studio is an editorial desk, with a writer and an editor who checks the facts before anything ships. Many organisations run one of the two, some run both.
Other departments
The other blueprints.
Engineering squad
A full-stack product team that ships and maintains a SaaS app.
6 AI agentsSecurity review
Review changes, catch risk early, and give engineering a clear go or no-go.
4 AI agentsAnalytics
Answer business questions with numbers that hold up, and keep reporting honest.
4 AI agentsSupport desk
Triage tickets, answer customers, and escalate what needs engineering.
4 AI agentsWebshop desk
Answer for a webshop end to end: the order, the parcel, the payment and the invoice.
4 AI agentsIT helpdesk
Keep employees unblocked: access, devices, and the tools they need to work.
4 AI agentsMarketing team
Plan campaigns and produce content on a steady cadence.
4 AI agentsSales team
Fill the pipeline, run discovery, and close follow-up without dropping the thread.
5 AI agentsPeople ops
Hire, onboard, and keep people operations accurate and on time.
4 AI agentsFinance ops
Keep billing, payables, and forecasts accurate so decisions rest on numbers that hold up.
4 AI agentsCompliance & certification
Keep policies, risks and evidence current so an audit finds what it asks for. ISO 27001, ISO 9001, NIS2.
5 AI agents
Deploy it together with us.
Tell us which queue the team should take on. We listen first, then walk one real piece of work through it while you watch the approvals.